gomarky: January 2006

The Absolut Salute:
Farewell to an Ad Campaign

After 25 years and 1,500 iterations, Absolut Vodka is saying goodbye to its bottle ad campaign.

The new campaign will be running not just in print, but as TV ads.

From the usatoday.com article:

The new campaign, by TBWA/Chiat/Day in New York, pushes the brand as "The Absolut Vodka" and continues to play with the name.

In the first TV ad, for instance, the clear, silver-topped Absolut bottle is the closing shot, after the late movie star Steve McQueen is labeled "The Absolute Man" and the Statue of Liberty is tagged "The Absolute Welcome."

Digg it | del.icio.us | Add to Technorati Faves

Waterless Laundry Machine

This story is about a month old, but I love the concept. It's called an Airwash and uses no water or detergents and can be placed in any room oof a home.

From the CNN.com article:

Clothing is placed on a rack, which slides inside the device.

"It's a bit like a car wash," Tan told CNN. "The clothing goes on a rack which is placed inside the machine. The clothing then gets a good blast. It's a substitute for taking items to the dry cleaner."

He said the cleaning process was much gentler on clothes than conventional methods, and was particularly useful for expensive clothing that could lose its shape and color through washing with water and detergents.

By using atmospheric air and negative ions, a natural cleansing agent, it fights dirt and bacteria with nature's own weapon, he said.

The Airwash cleans one piece of clothing at a time, with each item taking between three and 12 minutes to complete the process.

"In a poetic sense, we are using nature's weapons, nature's cleansing agents, to solve a problem," Tan said.

Kudos to the inventors Gabriel Tan and Wendy Chua from the National university of Singapore.

Digg it | del.icio.us | Add to Technorati Faves